Electronic Arts has announced its intention to purchase PopCap Games for $750 million. The acquisition is expected to close in August of this year.
“EA and PopCap are a compelling combination,” boasted CEO John Riccitiello, clearly envisioning a newly expanded EA digital empire. “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business.”
“We picked EA because they have recast their culture around making great digital games,” said David Roberts, CEO of PopCap. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.”