MoviePass is a new all-you-can-watch subscription service that allows for “unlimited” theater screenings for only $50/month and is being called the Netflix of movie theaters.
Launching as a beta in San Francisco today, the hope is to roll out the service to other US cities throughout the summer with the aim of accessing about 40% of US screens when the service launches nationally in the fall. Subscribers will use their smartphones as tickets via an HTML5 application, with a native smartphone app coming soon.
While the service is being called “unlimited”, there are some restrictions to note. For one, you can only view one film per day. Second, IMAX and 3D viewings incur a $3 surcharge. Still, that’s up to 30 2D movies a month, for $50. If the $50 plan is a bit steep for you, a “limited pass” offering four movies a month for $30 is in the works.
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