Activision/Blizzard announced today that the Guitar Hero franchise has come to an end.

Source: Activision/Blizzard

Activision/Blizzard announced today that the Guitar Hero franchise has come to an end.

According to the company’s financial statement, “Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011.”

Activision Publishing CEO Eric Hirshberg added some more insight into the company’s attention shift away from the music genre, explaining that even though DJ Hero 2 and Guitar Hero: Warriors of Rock were well-received, “demand for peripheral-based music games declined at a dramatic pace.” He continued, “Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand.” However, Activision will continue to support its existing music games with DLC.

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Rob Logan

Rob is a movie buff, computer whiz, gamer, huge Batman fan, and above all... a geek. In addition to being the Founder and Host of The Geek Generation, he is also a photographer, graphic designer, certified clinical hypnotherapist, a former professional wrestler, and a current superhero.

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  • NOOOOOOOOOOO! Guitar Hero games are, like, my fourth favorite videogame franchise!!! Guitar Hero is so unique and amazingly addicting, I have no idea what Activision/Blizzard is thinking! When I become a videogame programmer, I was hoping to work with Activision to program games like Modern Warfare and Guitar Hero. -bleep- that. I could go ranting for weeks on how much I hate this… AGH!

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