Lionsgate, a leading global entertainment company, announced that it has optioned film rights from Deep Silver to develop a feature inspired by Dead Island, which became a viral media sensation when its haunting, artful trailer launched in February 2011.
Dead Island is a global brand first introduced through a teaser trailer that told the story of a family on vacation at a tropical resort who is besieged by zombies. Told in a stark, non-linear fashion, the wrenching trailer captured worldwide fan attention and unanimous critical praise upon its debut, receiving over one million hits in its first 24 hours online, and nearly 10 million views by two days after its debut. Wired Magazine, College Humor and G4TV all called it the best video game trailer of all time, with G4TV adding “The Dead Island trailer is the best trailer I have ever seen in my life. The best video game trailer. The best movie trailer. The best anything trailer.” The trailer went on to win the Golden Lion in Cannes at the International Festival of Creativity, the advertising industry’s highest honor, and it was featured by Adweek on their annual list of the World’s Best Commercials.
The game centers on vacationers whose island paradise becomes a living hell when a zombie outbreak quickly spreads. Cut off from the rest of the world, the survivors have only the available materials and the island’s natural “weapons” to protect themselves from the viscous and growing legions of the undead. In addition to the award-winning trailer and video game, the Dead Island intellectual property will be simultaneously developed by Deep Silver into forthcoming graphic novels, novels and other extensions.